20 million dollars for a renovation is not exactly pocket change. So you can imagine just how honored we were to be tapped to document the unveiling of the newest, most high-tech, flagship dealership for BMW North America. A complete media package consisting of HD video and still photography detail every sleek, gleaming corner and angle of this, the ‘ultimate driving machines’ new ultimate New York City home.
Our friends at MINI invited us back to create a media package that reflected the brands fun and lighthearted nature. Having worked with them on the ‘Not Normal Sales Event’, and for the ‘NY Auto Show’, they felt we really understood just how to translate “Just Motor” visually, the best.
When Kitchen Aid and The Daily Meal came to us to produce a cooking series with chef blogger Kelly Senyei, we thought it sounded like delicious fun - and so ‘D.I.Y. vs. Buy’ was born. Kelly showed us how to “do it yourself” at home, instead of “store buying” everything from pasta to granola bars, all using Kitchen Aid appliances. We even produced additional cuts for them to post to Instagram. YUM!
Our close friend and Iron Chef, Top Chef and Top Chef Masters winner -Elizabeth Falkner joined Pedras to talk about the mineral water that she personally turns to when cooking and eating.
We were thrilled to be part of an internal series for the jewlery icon, Cartier. Shot in their historic flagship store on 5th Aveune.
We leraned there is a beter way to open and keep wine fresh. Meet the Coravin, a wonderful new device that keeps air out and freshness in the bottle.
Lingerie should be a seductive, tasteful tease, and that was our vision when we produced this piece for BEXnyc. The simple, classic elegance of black and white, light and shadow, combined with basic elements such as water and fire, smoke and air, give you just a glimpse of what may lie beyond.
BD returned to us in a big way for the ‘BD Helping Build Healthy Communities’ initiative video. After working with them on previous internal projects, this project took us from a clinic in a remote Native American Reservation in Utah, to rural clinic in North Carolina. We followed the progress made by BD grant money awarded to local clinics to help them continue the great work they are doing in their local communities.
DIGITAL FILM ACADEMY
Testimonials are always one the best ways to promote a brand or product. For The Digital Film Academy in New York City, we spoke to past and current students at the school (and some faculty as well), to find out their experiences, and what they got out of their particular program. Keep an eye out for these rising stars!
Commercial that we created for BMW of Manhattan on the new 640i.
THE NOT NORMAL SALES EVENT
MINI came to us to enter into a nation wide competion conducted by MINI USA called the Not Normal Sales Event, and we thought it sounded like MAJOR fun! The theme was on old style arnival atmosphere and we wound up Winning First Runner Up! Grab some cotton candy and pop corn and check out the light hearted 'Just Motor Fun'!
MINI NEW YORK AUTO SHOW
We did a quick socially sharable piece for MINI to use and promote their booth at the New York Auto Show in the Javits Center.
Zufall Health Center in Dover New Jersey was one of the very first clinics to be awarded grant money from BD for thier Helping Build Healthy Communitites initiative, and we were there to document this worthwhile event and speak with some staff and pateints alike.